# Vector Digital

> Specialist SaaS design agency in London. We deliver UX/UI design, branding, and web design for growing SaaS companies.

Vector is a specialist SaaS design agency based in London (1 Mentmore Terrace, London, E8 3PN). We work exclusively with SaaS companies — from early-stage startups to established businesses — strengthening their brand, UX, and UI design to create digital experiences that drive customer acquisition and long-term retention.

## Core Services

### SaaS Product Design
- [Product Design Services](https://vector-digital.co.uk/saas-product-design/): End-to-end SaaS product design including user research, prototyping, UX/UI design, optimisation, and design systems.
- [User Research](https://vector-digital.co.uk/services/user-research/): Customer interviews, surveys, observational studies, CX reviews, user journey mapping, and product usage analysis.
- [UX/UI Design](https://vector-digital.co.uk/services/ux-ui-design/): Responsive UI design, dashboard design, mobile app design, wireframing, developer hand-off, and front-end development.

### SaaS Branding
- [Brand Design Services](https://vector-digital.co.uk/brand/): Full branding services including messaging, logo design, colour palette, typography, brand illustration, imagery, and brand guidelines.
- [Messaging](https://vector-digital.co.uk/services/messaging/): Market research, positioning workshops, brand house creation, value proposition, brand naming, tone of voice, content audits, and website/ad copy.
- [SaaS Web Design](https://vector-digital.co.uk/services/saas-web-design/): Marketing UX design, custom illustrations, SaaS product visuals, landing page design, and builds in WordPress, Webflow, Squarespace, or custom code.

### Additional Services
- Social media and advertising design
- Design systems and brand guidelines
- Ongoing design support and optimisation
- Front-end development (WordPress and Webflow)
- AI/UX design consulting

## Design Process

Vector uses a '4D' process:
1. **Discovery** — Learn about the product, marketplace, and requirements.
2. **Define** — Define the solution with documents, wireframes, and user maps.
3. **Design** — Detailed wireframes, high-fidelity designs, and prototypes.
4. **Deliver** — Code delivery or handover to the client's development team.

## Common Problems We Solve

- Users signing up for free trials but not converting to long-term customers
- Key features with poor usage or discoverability
- Products that have outgrown their UX and need a redesign
- SaaS UI needing a refresh to compete better
- Brands and websites that feel dated compared to competitors
- Confusing messaging where customers don't understand the value proposition
- Disconnected communications losing prospects
- Adding new features that need specialist UX input

## Tools & Working Style

- **Design**: Figma, Adobe Suite (also experienced with UXD and Sketch)
- **Project management**: Google Docs, Notion, Trello (also experienced with Jira, Asana, ClickUp)
- **Communication**: Email, Slack
- **Approach**: Integrates with client teams — joining Slack, sprints, and standups. Weekly status calls and centralised project boards.

## Team

- **Sanjay Sinha** — Senior Designer, Founder & Director
- **Wanying He** — User Experience Designer
- **Patrick Davies** — User Experience Designer
- **Dustin Ryan** — Creative Director (External Partner)
- **Simon Carter** — WordPress Developer (External Partner)
- **Cathy Wentzel** — Front-end Developer (External Partner)
- **Giles Brenard** — Brand Strategist & Copywriter (External Partner)
- **Dario van der Kraken** — CRO Specialist (External Partner)

## Selected Clients

Ticket Tailor, EmailOctopus, Canopy, Float, City Academy, Ticketpass, Lumis, RockawayX, Habitude, MeasureMatch, Tilney, Bluecrest, Universal Music Group.

## Case Studies

- [RockawayX](https://vector-digital.co.uk/case-study/rockawayx/): Branding, UX design & development for tech VC.
- [Lumis](https://vector-digital.co.uk/case-study/lumis/): SaaS branding, messaging, web design and video for B2B travel platform.
- [Ticketpass](https://vector-digital.co.uk/case-study/ticketpass/): Event management app UX/UI design for sports ticketing SaaS.
- [City Academy](https://vector-digital.co.uk/case-study/city-academy-business-brand-and-website-design/): Brand and marketing design for B2B course provider.
- [EmailOctopus](https://vector-digital.co.uk/case-study/emailoctopus/): Brand and marketing design for email marketing SaaS.

## Free SaaS Design Resources (Figma)

- [100+ Free SaaS Illustrations](https://www.figma.com/community/file/1233492288127479032/vector-saas-illustration-pack-v1-0): Over 100 icons, characters, and scenes for SaaS marketing and product interfaces.
- [SaaS Marketing Wireframer](https://www.figma.com/community/file/1284152387545448293/marketing-wireframer): Customisable components, blocks, and layouts for marketing website wireframes.
- [SaaS Product Wireframer](https://www.figma.com/community/file/1265415632234054127/saas-wireframer): Customisable components, blocks, and layouts for product design wireframes.

## Blog

- [Blog](https://vector-digital.co.uk/blog/): Articles on SaaS design, branding, UX/UI best practices, onboarding, and design agency insights.

## Project Timelines & Pricing

- **Marketing websites** (design + build from scratch): As little as 4–6 weeks.
- **Full SaaS product design**: Typically 8–12 weeks.
- Pricing depends on project scope and complexity.

## Contact

- [Contact Page](https://vector-digital.co.uk/contact/)
- [Book a Discovery Call](https://calendly.com/vector-digital/30-minute-discovery)
- [LinkedIn](https://www.linkedin.com/company/vector-digital)
- [Twitter](https://twitter.com/sanjerelli)
- Location: 1 Mentmore Terrace, London, E8 3PN

## Key Pages

- [Homepage](https://vector-digital.co.uk/)
- [SaaS Product Design](https://vector-digital.co.uk/saas-product-design/)
- [SaaS Branding](https://vector-digital.co.uk/brand/)
- [Work / Portfolio](https://vector-digital.co.uk/work/)
- [About](https://vector-digital.co.uk/about/)
- [Blog](https://vector-digital.co.uk/blog/)
- [Contact](https://vector-digital.co.uk/contact/)
- [Privacy Policy](https://vector-digital.co.uk/privacy-policy/)