After we’ve got your customers to the product itself, we aim to delight and provide maximum utility through the development of features that offer real and lasting benefit to the user. Adding value to their experience and to your bottom line.
We use a people first approach based on sound user research, both qualitative and quantitative, along with our systematic and when required, creative problem solving and have applied it to financial services, healthcare, law, Saas and marketplace products, services and marketing.
We are building products and services for clients, customers, users, humans, people - understanding your core audience and involving them at every stage of your project life cycle we feel is key to its success.
A person might access your product or service from a desktop at work, a tablet on their sofa or from a phone whilst on the move amongst a myriad of scenarios. Understanding the context of their interactions is integral to delivering an appropriate user experience.
We design simply using layout, colour and type to guide your audience around your product or service. We then 'progressively enhance’ - optimising to the capabilities of the target devices and platforms.
Fundamental to our ethos is designing with efficiency. Circuitous user journeys or cluttered viewports don’t help anyone make decisions easily - adding value by reducing complexity leads to much more successful designs.
Successful interfaces should be effortless and at every step look to aid the user’s journey with as little fuss as possible. If the user achieves their goal without noticing how they got there then our work is done.
The notion of 'pages' is becoming increasingly redundant in a multi-device world. We find it much more helpful to think in terms of modules - smaller units that can be combined in different ways to form a coherent user experience.
A founding principle of the internet is inclusivity - whoever is accessing your products and services should be able to do so without impediment including those with visual or physical disabilities.
Whatever we design, be it websites, apps, advertising or emails - we are designing for people - emotional beings that will respond and engage with design that excites and inspires them.
Partnering with Vector has been pure joy. Together we've been able to rapidly introduce and revamp critically important content and customer experience elements of the MeasureMatch website and marketplace platform. We’re looking forward to working with Sanjay and his team many times more in the days ahead.- James Sandoval, Founder & CEO, MeasureMatch
Founder & Director
User Experience Designer
Brand Strategist & Copywriter