SaaS Branding
Stronger brand.
Longer relationships.
Your SaaS brand is how you want people to see you, think about you, and ultimately remember you. We make sure your brand stands out from your competitors and builds a lasting connection with your customers.
SaaS design resources
100+ Free SaaS illustrations
Over 100 SaaS icons, characters and scenes ready to use on your SaaS marketing website and your digital product interface.
207 Likes 6.2k Users
SaaS marketing wireframer
This is a fully customisable set of components, blocks and layouts that will speed up the creation of wireframes - a key step in the marketing website design process.
26 Likes 859 Users
SaaS product wireframer
This is a fully customisable set of components, blocks and layouts that will speed up the creation of wireframes - a key step in the product design process.
34 Likes 1.2k UsersWe loved working with Vector. Rebranding our small business was a huge undertaking: high risk, high emotion but they guided us through with empathy, expertise, patience and creativity. We're so happy with the finished product.”
Jonathan Bull
CEO, EmailOctopusWe thoroughly enjoyed working with Vector. Sanjay and his team understood our brief and business and designed a gorgeous website that has exceeded our expectations”
Peter Spring
Director of Learning and Development, City AcademyWe really enjoyed working with the Vector team - their process quickly established the goals and requirements of the project before they worked within our existing brand to deliver a fantastic refresh of Canopy's marketing website.”
Vina Mistry
Marketing Manager, CanopyVector's talented design team immediately got what we were trying to convey with our brand and were able to collaborate with our own team to successfully produce a fantastic redesign of our visual identity and website.”
Jonny White
Founder & CEO, Ticket TailorPartnering with Vector has been pure joy. Together we've been able to rapidly introduce and revamp critically important content and customer experience elements of the MeasureMatch website and marketplace platform. We’re looking forward to working with Sanjay and his team many times more in the days ahead.”
James Sandoval
Founder & CEO, MeasureMatch
Blog
What makes good SaaS design?
Guides • August 21, 2024
Our free SaaS design resources
Design • May 1, 2024
How to recruit your first SaaS designer
Guides • April 10, 2024
How onboarding can turn your SaaS free trial-ers into paying customers
Design • March 8, 2024
Why consistent branding is key to growing your SaaS business
Opinion • February 27, 2024Frequently asked questions
What does SaaS stand for?
SaaS is an acronym for Software as a Service and is the name given to digital products and services which are often delivered online and paid for on a subscription basis - weekly, monthly or yearly.
What is SaaS branding?
SaaS branding is the process of creating a brand for a SaaS company and includes both the verbal identity: everything the company stands for, covering tone of voice, personality, mission, vision, values, messaging and copy. It’s also the visual identity including logo, colour, typography, imagery and motion design.
What is SaaS design?
A broader definition of SaaS design includes SaaS branding, SaaS marketing and SaaS product design but here at Vector we focus on the latter when we talk about SaaS design i.e. the process and outputs of designing the digital product itself. This includes the UX research, UX design, prototyping, testing right through to the hi-fidelity interface designs.
What is SaaS strategy?
A SaaS strategy outlines how you'll grow your software business. It covers your target market, pricing model, customer acquisition plan, retention tactics, and product development roadmap. Like all strategies it boils down to what your goals are - in this case creating a successful SaaS business - and how you’ll achieve that.
What does branding service mean?
A branding service is normally provided by a consultant or agency (like us!) and covers a range of services from naming, positioning, developing a verbal identity to designing the visual identity - logo, type, imagery. It can also include maintaining the brand as the company grows and evolves.
What is an example of SaaS
There are many popular and successful SaaS products and services - Google Workspace, Salesforce, Slack, Mailchimp, Shopify and Miro are all examples of SaaS companies which have also invested heavily in their SaaS branding to help achieve their success.
What are examples of good Saas brands?
When we talk about 'good' generally we mean 'effective' as good is very subjective and there are many examples of effective SaaS brands - Mailchimp is a distinctive brand with its lovable chimp brand character and off-the-wall marketing it pioneered the tech-with-personality brands which became prevalent in the 2010s. Google of course is a superbrand owing much to the success of the search engine first. Another brand we found particularly effective was Gumroad - from its key messaging to the visual identity it has become a distinctive SaaS brand in a competitive marketplace.
Is Facebook a SaaS?
Technically Facebook isn’t a SaaS as users don’t pay a subscription for the service. However, arguably users are paying for the service in the form of their user data which is harvested and utilised as part of the targeting capabilities of its advertising platform. So whilst there isn’t an explicit fee paid by users, there is a transaction of sorts taking place.
Why is SaaS branding so important?
If a SaaS is a product that is useful and people buy it for its utility then brand shouldn’t be important but actually it’s more important than ever. Most SaaS markets are heavily competitive and SaaS companies need to differentiate themselves as much as they can in order to gain those valuable customers so the branding and marketing has become almost as important as the product itself.
How much does it cost to create a SaaS brand?
Without understanding the requirements in detail, it is generally very hard to estimate the cost of creating a SaaS brand. However, to give some guidance for our charges we provide start-up packages that start at £6,500 for the visual identity including logo design, colour palette, typeface choice, imagery direction, treatment examples and a guideline page. If you would like the verbal identity included, packages start at £9,500.