menu

SaaS Product Design

Enriched experience.
Elevated engagement.

Your SaaS product has a lot of competition, so it needs to provide a perfect user experience (UX) if you want to retain your customers. That’s why we make sure your product is on-brand, easy to use, and has a stunning UI.

UX Research

Speaking to your customers and prospects, uncovering key insights about their pain points and needs, empowering us to make the best design decisions to keep your customers happy long-term.

  • Research candidate sourcing
  • Interviews and surveys
  • Observational studies
  • Customer experience (CX) review
  • User journey mapping
  • Product usage analysis

Prototyping

Creating prototypes to test any assumptions we make and validating our ideas for new features, user journeys, and more. Then using all we’ve learnt to design with confidence.

  • Wireframing
  • Interactive prototyping
  • User testing
  • Design iteration
  • Optimisation

SaaS UX/UI design

Redesigning your UI to make your SaaS product easier and more enjoyable to use, or adding to it with new features and functionality. Always keeping it on brand to provide a compelling and consistent experience.

  • User research
  • Wireframing
  • Responsive UI design
  • Dashboard design
  • Mobile app design
  • Developer hand-off
  • Front-end development

Optimisation

Analysing and testing your SaaS product, observing user behaviour to identify any issues. Then using our findings to evolve the design your product, driving usage and increasing performance.

  • SaaS product strategy
  • User testing
  • Analytics review
  • Reporting
  • Continuous optimisation

Giving you control

Providing UI and pattern libraries to ensure a consistent product experience for your SaaS that's friction-free, seamless, and constantly adds value to your customers' lives.

  • Figma component libraries
  • UI templates & patterns
  • Guidelines
  • 1
  • 2
  • 3
  • 4
  • 5

SaaS design resources

Explore our specially created Figma design resources for SaaS product and marketing teams.

100+ Free SaaS illustrations

Over 100 SaaS icons, characters and scenes ready to use on your SaaS marketing website and your digital product interface.

207 Likes 6.2k Users

SaaS marketing wireframer

This is a fully customisable set of components, blocks and layouts that will speed up the creation of wireframes - a key step in the marketing website design process.

26 Likes 859 Users

SaaS product wireframer

This is a fully customisable set of components, blocks and layouts that will speed up the creation of wireframes - a key step in the product design process.

34 Likes 1.2k Users

We loved working with Vector. Rebranding our small business was a huge undertaking: high risk, high emotion but they guided us through with empathy, expertise, patience and creativity. We're so happy with the finished product.”

Jonathan Bull
CEO, EmailOctopus
Jonathan Bull
Jonathan Bull
CEO, EmailOctopus

We thoroughly enjoyed working with Vector. Sanjay and his team understood our brief and business and designed a gorgeous website that has exceeded our expectations”

Peter Spring
Director of Learning and Development, City Academy
Peter Spring
Director of Learning and Development, City Academy

We really enjoyed working with the Vector team - their process quickly established the goals and requirements of the project before they worked within our existing brand to deliver a fantastic refresh of Canopy's marketing website.”

Vina Mistry
Marketing Manager, Canopy
Vina Mistry
Marketing Manager, Canopy

Vector's talented design team immediately got what we were trying to convey with our brand and were able to collaborate with our own team to successfully produce a fantastic redesign of our visual identity and website.”

Jonny White
Founder & CEO, Ticket Tailor
Jonny White
Jonny White
Founder & CEO, Ticket Tailor

Partnering with Vector has been pure joy. Together we've been able to rapidly introduce and revamp critically important content and customer experience elements of the MeasureMatch website and marketplace platform. We’re looking forward to working with Sanjay and his team many times more in the days ahead.”

James Sandoval
Founder & CEO, MeasureMatch
James Sandoval
James Sandoval
Founder & CEO, MeasureMatch

Frequently asked questions

What does SaaS stand for?

SaaS is an acronym for Software as a Service and is the name given to digital products and services which are often delivered online and paid for on a subscription basis - weekly, monthly or yearly.

What is the SaaS model?

The SaaS model is a subscription-based way of selling software where customers pay a regular fee to access and use the software. Usually this is online although a lot of products offer offline usage as well. This is in contrast to the traditional model where software was bought and installed once and then further updates were bought and installed as and when they were available or provided for free by the software vendor. The SaaS model also includes ongoing updates, support, and cloud storage as part of the subscription.

What is SaaS design?

A broader definition of SaaS design includes SaaS branding, SaaS marketing and SaaS product design but here at Vector we focus on the latter when we talk about SaaS design i.e. the process and outputs of designing the digital product itself. This includes the UX research, UX design, prototyping, testing right through to the hi-fidelity interface designs.

What is the SaaS design process?

We use our '4D' process for SaaS design projects: 1. Discovery where we learn about the product, marketplace and requirements, 2. Define the solution with documents, wireframes and user maps, 3. Design with detailed wireframes, hi-fidelity designs and prototypes and then 4. Deliver the project in the form of code or handover to your development team.

What is SaaS in UX design?

SaaS in UX design is the process and output of defining the user experience for a SaaS product. This can include everything from the user login, dashboards, feature UX, payment screens and customer support. This involves user research, creating user journey maps, wireframing, user testing and communicating with product managers, visual designers and development teams.

What is the difference between UI and UX design?

The difference between UI - user interface and UX - user experience design is UI is primarily focussed on the visual look of the product interface and brings together elements of brand such as colour, typeface and styling and marries it with the UX which is focussed on the layout, structure, placement and overall usability of the product.

What skills does a SaaS designer need?

A SaaS designer needs to have a thorough knowledge of UX design principles and combine that with great digital product design skills. The discipline requires thinking about how functional screens can be combined with strong visual designs to create interfaces that are highly usable but also delight at the same time.

How long does it take to design a SaaS product?

As a SaaS design agency we are very experienced at delivering projects at speed. How long it takes to design a SaaS product depends on several factors including how much UX research we need to do, how many screens need to be designed, what level of testing is required and what the final deliverables need to be - design files or code.

How much does it cost to create a SaaS design?

We work with a range of budgets when designing SaaS products and the total cost depends on several factors but primarily how long we spend on activities such as user research, the core deliverables of design and build and then handover time.

What makes you different from other design agencies?

We are a SaaS design agency so we have specialised in SaaS design. Whereas other agencies may well be working across several sectors and be generalists, we have worked specifically in SaaS for the last 5 years and therefore have developed specialised skills and experience for the particular needs and requirements of SaaS design.