SaaS Web Design

What is SaaS web design?

SaaS (Software-as-a-Service) web design focuses on building marketing websites that effectively convey the value of your product, answer the key questions in the buyers minds and ultimately sell your software.

SaaS websites must educate new visitors, differentiate your product from its competitors, clearly and succinctly present the features and benefits, and crucially use conversion-centred design to funnel potential buyers to sign-up for a free trial, book a demo or ideally purchase the product.

A successful SaaS marketing website is both a product demo and a sales tool. It must anticipate user questions, answer them in a compelling way whilst telling a coherent story that puts the buyer at the centre — not just what your software does, but why it will make a difference and solve their specific needs.

It brings together engaging messaging, branding and website user experience design and depending on the type SaaS, must cater for a variety of user types from solo businesses able to make quick buying decisions to multi-national companies with extensive procurement processes.

SaaS web design and user experience

Effective SaaS web design combines marketing strategy with user experience and interface design.

User experience design shapes how information is organised, how pages connect together, and how visitors move through your site—from the home or landing page, features, pricing and eventually sign-up (though rarely in a single visit).

User interface design determines how your site looks and feels—the visual hierarchy, typography, color choices, and interactive elements that communicate your products values and build trust.

Our approach to SaaS website design incorporates a range of user experience design disciplines including user research, customer journey mapping, wireframing, usability testing, and interaction design—all tailored to your specific product and the target audience you want to attract.

Our SaaS web design services

At Vector, our comprehensive SaaS web design service encompasses several key marketing and UX/UI design disciplines:

Research

We start by understanding your ideal customer profile or ICP. Who are they? What problems do they face? Why would they choose your software over competitors?

We analyse the competition to find opportunities for differentiation and identify what messaging, content and visual identity elements will resonate in your market.

The output is a clear value proposition, content strategy and mood board of visual ideas tailored to what your users actually care about and will connect with.

Brand design

We’re often asked to expand, refresh or even redesign a SaaS brand when undertaking a SaaS web design project. Brand plays an essential role when building a connection with prospective customers for several reasons:

• 81% of buyers buy the brand that comes to mind on day 1 (Bain & Co)
• So memorability should be a key driver when creating B2B brands
• It’s essential to convey a product’s features and benefits but in a competitive market leveraging brand is crucial to standing out

We designed a new SaaS brand for Lumis to help them stand out in a competitive market.

That’s why we always look at the brand as part of any website user experience project – whether that’s optimisation, presenting consistently across touch points or a complete rebrand as it can profoundly impact the experience and the success of the SaaS web designs.

SaaS website UX/UI design

Designing well structured marketing websites that present the answers to the most important questions a prospect might have in a visually compelling way is critical to successful SaaS web design.

We wireframe every key page on desktop and mobile to test the user journeys, making sure they will meet expectations whatever screen size they are viewed on. We then marry the well structured, conversion-centred designs that we’ve prototyped and tested with the refreshed brand to create the final UI for the marketing website.

Development

We have an experienced development team that offers Webflow, WordPress, Squarespace as well as bespoke development – delivering highly engaging and high converting website builds.

We Translate sophisticated SaaS web design into high-spec website builds that are fast loading, adhere to best practice coding standards, are responsive – working seamlessly across mobile and desktop platforms – and deliver delight through sleek behaviours and interactions.

We also integrate your preferred marketing tech stack – Google, Hubspot, Adobe or other to provide the analytics to track the performance of every page and journey through your SaaS website.

Support

We are here for you for the long term and want to support you and your SaaS website by providing CMS training, content updates and ongoing site maintenance so that the website performs optimally over time.

Achieving successful SaaS web design

At Vector, we believe in a collaborative approach to SaaS web design. We work closely with you throughout the entire process as you know your product best and we want to present it in a way that exceeds yours and your target customers’ expectations:

• We prioritise user experience at every stage of the design and development process
• We use data and analytics to inform our design and development decisions, ensuring your website is optimised for conversions
• We maintain open and transparent communication throughout the entire project, keeping you informed every step of the way. No surprises.

Why choose us

We’ve honed our process SaaS web design process and have delivered over 50 websites for clients worldwide.

• Experienced at all stages of the SaaS web design process from user research through to deployment
• Worked in niche sectors as well as highly competitive marketplaces – undertaking a meticulous understanding of customer and market place
• Client work for a range of web design challenges
• From 3 page marketing websites to multi-language websites with hundreds of pages we adapt to every project large and small
• Verified Clutch 5* rating from our lovely clients